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How to Design a Flysheet for Mailing
How to design a flysheet for mailing printed magazines, brochures or other print collateral that complies with Australia Post guidelines.
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12 Australian Made Christmas Gift Ideas for 2020
12 Australian made Christmas gift ideas, printed by the Printcraft team right here in Queensland during 2020.
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What are the Benefits of Laminating my Print Job?
‘Celloglazing’, laminating involves a thin sheet of film, adhered with heat and pressure, to either one or both sides of a printed sheet.
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Offset and Digital Printer Inks Explained
It’s not uncommon for us to delve into the fundamental elements of printing in our Between the Pages blog. We’ve explored options for...
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Why Print is Still an Important Marketing Tool Today
As technology continues to develop and change the way we do business, many consider print a dead medium. But that is not the case...
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How to get the most from your Direct Mail Campaign.
How to get the most from your Direct Mail Campaign and Bulk Mail Rates from Australia Post Explained.
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One-Piece Mailer: What is a Custom Mailer and How can it Benefit a Letterbox Mail Campaign?
What is a One-Piece Mailer or Customer Mailer and how would it benefit a letterbox mail campaign? Let's take a look...
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Why Direct Mail Should be Part of Your Marketing Strategy
We look at how can a direct mail campaign compliment your back to business marketing strategy?
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Why Use a Professional Mail House?
How you can benefit from our bulk mail partnership with Australia Post using our Professional Mail House Services.
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What is Small Format Digital Printing?
Small Format’ refers to the physical sheet size the machine can handle, usually restricted to an oversized A3.
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Why is Print an Important Part of Your Marketing Campaign?
Armed with this powerful information, personalise your printed material and make the message more relevant and applicable.
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What are Trigger Based Multichannel Marketing Campaigns?
A single message, distributed across multiple channels, with rules launching each occurrence or event within the campaign.
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Printing | When Quality Matters Over Cost.
It might seem like a strange analogy, but why do you buy from a butcher instead of a supermarket?
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Printcraft Acquires Fergies Print and Mail
On Friday 27th of April 2018, Fergies Print and Mail was purchased outright by Printcraft (Qld) Pty Ltd.
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Acquiring New Customers With 1 to 1 Personalised Marketing
How to keep and grow your customer base using 1 to 1 personalised and automated marketing.
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Creating Customer Loyalty Programs
With the soberingly high cost of acquiring new customers, it’s important we make the effort to engage, reward, and nurture our existing ones
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How to Print on Uncoated Paper
Getting a great print result on uncoated paper is not as difficult as it once used to be. We walk you through what you need to know.
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Caught in a Bind. Which Binding Option is Best?
Unsure which binding option is best for your print project? In this blog we explain the key elements that will impact your binding choice.
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Let's Get Technical About Binding
We dive into the technical differences between binding types including page creep, page line-ups, gutters, hinges and page numbers.
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Letterbox Marketing. The Benefits of Unaddressed Mail.
Let's look into a highly rates marketing tool: Letterbox Marketing and the benefits of unaddressed mail.
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