Print Industry Blog for Graphic Designers, Marketers

How to Design a Flysheet for Mailing

How to design a flysheet for mailing printed magazines, brochures or other print collateral that complies with Australia Post guidelines.

12 Australian Made Christmas Gift Ideas for 2020

12 Australian made Christmas gift ideas, printed by the Printcraft team right here in Queensland during 2020.

What are the Benefits of Laminating my Print Job?

‘Celloglazing’, laminating involves a thin sheet of film, adhered with heat and pressure, to either one or both sides of a printed sheet.

Offset and Digital Printer Inks Explained

It’s not uncommon for us to delve into the fundamental elements of printing in our Between the Pages blog. We’ve explored options for...

Why Print is Still an Important Marketing Tool Today

As technology continues to develop and change the way we do business, many consider print a dead medium. But that is not the case...

How to get the most from your Direct Mail Campaign.

How to get the most from your Direct Mail Campaign and Bulk Mail Rates from Australia Post Explained.

One-Piece Mailer: What is a Custom Mailer and How can it Benefit a Letterbox Mail Campaign?

What is a One-Piece Mailer or Customer Mailer and how would it benefit a letterbox mail campaign? Let's take a look...

Why Direct Mail Should be Part of Your Marketing Strategy

We look at how can a direct mail campaign compliment your back to business marketing strategy?

Why Use a Professional Mail House?

How you can benefit from our bulk mail partnership with Australia Post using our Professional Mail House Services.

What is Small Format Digital Printing?

Small Format’ refers to the physical sheet size the machine can handle, usually restricted to an oversized A3.

Why is Print an Important Part of Your Marketing Campaign?

Armed with this powerful information, personalise your printed material and make the message more relevant and applicable.

What are Trigger Based Multichannel Marketing Campaigns?

A single message, distributed across multiple channels, with rules launching each occurrence or event within the campaign.

Printing | When Quality Matters Over Cost.

It might seem like a strange analogy, but why do you buy from a butcher instead of a supermarket?

Printcraft Acquires Fergies Print and Mail

On Friday 27th of April 2018, Fergies Print and Mail was purchased outright by Printcraft (Qld) Pty Ltd.

Acquiring New Customers With 1 to 1 Personalised Marketing

How to keep and grow your customer base using 1 to 1 personalised and automated marketing.

Creating Customer Loyalty Programs

With the soberingly high cost of acquiring new customers, it’s important we make the effort to engage, reward, and nurture our existing ones

How to Print on Uncoated Paper

Getting a great print result on uncoated paper is not as difficult as it once used to be. We walk you through what you need to know.

Caught in a Bind. Which Binding Option is Best?

Unsure which binding option is best for your print project? In this blog we explain the key elements that will impact your binding choice.

Let's Get Technical About Binding

We dive into the technical differences between binding types including page creep, page line-ups, gutters, hinges and page numbers.

Letterbox Marketing. The Benefits of Unaddressed Mail.

Let's look into a highly rates marketing tool: Letterbox Marketing and the benefits of unaddressed mail.